This Privacy Policy was last modified on October 26, 2026.

Introduction

Fort4Fitness, Inc. (“Fort4Fitness,” “we,” “us,” or “our”) values your privacy and works to protect personal information collected through fort4fitness.org (the “Site”) and in connection with our events, programs, and services. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to you. Please also review our Terms of Use. We may update this policy from time to time; when we do, we will revise the “Last Updated” date and provide any additional notice required by law.

1. Information We Collect

We may collect information you choose to provide, including your name, gender, email address, telephone number, home, billing or delivery address, date of birth, shirt size, running experience, emergency contact information, registration details, communication preferences, survey responses, and other information needed to register for or participate in our events or use our services.

We may also automatically collect technical and usage information, such as your IP address, domain or host name, browser type, operating system, device or platform information, the website that referred you to our Site, and information about how you use the Site. We may collect this information through cookies, server logs, and similar technologies.

2. How We Use Information

We may use information we collect to:
• Process registrations and facilitate participation in Fort4Fitness events and programs;
• Provide event services, participant communications, customer support, and responses to questions or feedback;
• Administer, maintain, protect, and improve our Site, services, and events;
• Maintain participant records and, where applicable, publish searchable participant registries, race results, event statistics, or demographic information;
• Send information about Fort4Fitness events, services, promotions, and offers, subject to your communication preferences and applicable law;
• Conduct surveys and request feedback;
• Understand how visitors use our Site and improve its content and functionality; and
• Comply with legal obligations and protect the rights, property, and safety of Fort4Fitness, our participants, and others.

We may use aggregated or de-identified information for analytical, statistical, or promotional purposes.

3. Cookies and Similar Technologies

Fort4Fitness or service providers may use session or persistent cookies and similar technologies to support Site functionality, remember preferences, understand Site traffic and usage, and evaluate advertising or engagement. You may be able to delete or block cookies through your browser settings. If you disable cookies, some Site features may not work as intended. Information collected through these technologies may be used in aggregated or statistical form.

4. When We Share Information

We do not share personal information with third parties for their own marketing or promotional purposes. We may share information in the following limited circumstances:

• Service providers: We may share information with vendors and service providers that perform services on our behalf, such as registration and payment processing, data storage, information technology, communications, event operations, photography, customer service, and SMS messaging. They may use the information only as needed to provide services to us and subject to appropriate confidentiality obligations.
• Legal and safety reasons: We may disclose information when required by law or legal process, or when reasonably necessary to protect the rights, property, or safety of Fort4Fitness, our participants, or others.
• Business transfers: If Fort4Fitness transfers or reorganizes all or part of its operations or assets, information may be transferred as part of that transaction, subject to applicable law.
• With your direction or consent: We may share information when you ask us to or otherwise consent.

We may use third-party advertising services. Where used, those services may receive technical or browsing information as described in this policy and subject to their own practices. We may also disclose aggregated or de-identified information that does not identify you.

5. SMS/Text Messaging and Mobile Information

If you choose to opt in to Fort4Fitness text messages, we may send SMS messages related to our services, event updates, notifications, policies, and promotional offers described when you sign up. Message frequency may vary. Consent to receive text messages is not a condition of purchasing goods or services.

You may opt out of SMS messages at any time by replying STOP to a message or by contacting Fort4Fitness at 260-760-3371. Opting out of text messages will not affect other interactions with Fort4Fitness. For help, you may contact us at 260-760-3371. Standard message and data rates may apply, depending on your mobile plan.

Mobile information, including text-messaging opt-in data and consent, will not be shared with third parties or affiliates for their own marketing or promotional purposes. Text-messaging opt-in data and consent will not be shared with third parties under any circumstances, except that service providers who help operate our messaging program may process the information solely to provide those services on our behalf and subject to confidentiality obligations. No other use or sharing of SMS opt-in data or consent is permitted under this policy.

6. Email and Other Marketing Preferences

If you no longer wish to receive promotional emails from Fort4Fitness, use the unsubscribe instructions included in the email. You may opt out of text messages as described above. We may continue to send non-promotional or service-related communications when appropriate, such as messages about an event registration or an important service update.

7. Data Security and Retention

Fort4Fitness uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. Information may be handled by Fort4Fitness and service providers using secure systems. No method of transmission or storage can be guaranteed to be completely secure.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain records, resolve disputes, and meet legal obligations.

8. Your Requests and Choices

You may contact us to ask about personal information we hold about you or to request that information be corrected or deleted. We will review and respond to requests in accordance with applicable law and may need to retain certain information for legitimate operational or legal reasons. You may also manage your email and SMS preferences using the opt-out methods described in this policy.

9. Links to Third-Party Websites

Our Site may contain links to third-party websites. Those links are provided for convenience or information and do not necessarily imply endorsement. Once you leave our Site, the third party’s privacy policy and practices apply. Fort4Fitness is not responsible for third-party websites, content, or privacy practices; please review their policies before providing information.

10. Children's Privacy

Fort4Fitness encourages parents and guardians to participate in their children's online activities. We do not knowingly collect, use, or disclose personal information from children under 13 in a manner that violates the Children's Online Privacy Protection Act (COPPA). If you believe a child has provided personal information to us inappropriately, please contact us.

11. Contact Us

If you have questions about this Privacy Policy or wish to make a request concerning your personal information or communication preferences, contact us at:

Fort4Fitness
Email: [email protected]
Phone: 260-760-3371