Privacy Policy

207 Spring Cycle
F4F Store


This Privacy Policy was last modified on November 30, 2010.

Information Practices

Fort-4-Fitness, Inc. ("Fort4Fitness") understands that security and privacy are important issues for visitors to the website (the "Site") and recognizes its obligations to keep your information secure and confidential. We maintain the standards set forth in this Privacy Policy to help protect information that personally identifies you. By using the Site, you agree to comply with and be bound by all terms, conditions and notices contained or referenced in this Privacy Policy and the Terms of Use, which we also urge you to read. If you do not agree to this Privacy Policy, you are prohibited from using the Site.

We reserve the right to change this Privacy Policy from time to time. If we make any changes, we will notify you by posting the date of the most recent revisions to the Privacy Policy on this page. We urge you to review the Privacy Policy from time to time, as your continued use of the Site indicates your agreement to the revised terms. Any changes to the Privacy Policy will become effective immediately upon being posted on the Site, unless otherwise indicated. We will always apply the version of the Privacy Policy under which your information was collected, unless we obtain your prior consent.

Collection of Information

You may be asked to voluntarily provide your name, gender, email address, home and billing address, date of birth, telephone number, shirt size, running experience, emergency contact or other personally identifiable information ("Personal Information") to register for events or have access to some features of the Site. By using the Site and providing us with your Personal Information, you consent to our use of such information as described in this Privacy Policy. You may always refuse to provide your Personal Information, but this may lead to our inability to provide you with certain access or services.

Fort4Fitness or its business partners may also collect information that is anonymous, such as the name of the domain and host from which you access the Internet (for example, ""); the Internet Protocol ("IP") address of the computer you are using (an IP address is a number that is automatically assigned to your computer by your Internet Service Provider); the browser software you use and your operating system; and the Internet address of the website from which you linked directly to this Site (collectively, "Anonymous Information"), through the use of cookies or by other means. We hope that, by using Anonymous Information, we can update the Site to make it more useful to you and other users. We reserve the right to maintain, update, disclose or otherwise use Anonymous Information without limitation.

Use of Information

Fort4Fitness may use your personal information for the following purposes: to process your registration for, and facilitate your participation in, Fort4Fitness events; to provide a publicly searchable online registry of participants in Fort4Fitness events; to compile, publicize, and market data concerning Fort4Fitness events, including without limitation demographic information and race results; to administer and improve the Site and related services and events; to notify you of our products, services, events, promotional events or special offers that may be of interest to you; to conduct surveys and solicit feedback regarding the Site and Fort4Fitness products, services and events; to respond to your comments, questions or suggestions; to provide Internet security; and to meet legal requirements. We may work with our business partners who may perform certain functions on our behalf, including without limitation fulfilling orders; sending communications related to Fort4Fitness products, services and events; conducting, and preparing materials for, Fort4Fitness events; photographing your participation in Fort4Fitness events; responding to your inquiries; managing data; processing credit card payments; or providing customer service. These business partners have access to your Personal Information only to the extent necessary to perform these specific functions and may not use it for any other purpose.

Other than for the specific purposes set forth in this Privacy Policy, we will not disclose your Personal Information unless we obtain your prior consent or are legally required to do so. We may use third party advertising companies to place ads on the Site and to place our ads on other websites. These companies may use Anonymous Information about your visits to this and other websites to provide advertisements on the Site and other sites about products and services that may be of interest to you. If Fort4Fitness is involved in the sale of a substantial portion of its business assets, Anonymous or Personal Information may be among the transferred assets.


When you visit the site, Fort4Fitness or a third party advertiser may store or recognize some information on your computer in the form of a "cookie" or similar file that can help us in many ways. A cookie is a bit of information that is stored on a visitor's hard drive that allows the Site to track how a visitor navigates through the Site and areas in which a visitor shows interest. Cookies track trends and behaviors, but do not extract Personal Information. Cookies help us understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future.

We may use both session and persistent cookies. Session cookies are used to maintain tracking of a user through an application and expire at the end of a web page visit. Persistent cookies do not expire at the end of the session. Persistent cookies are stored on your hard drive and read by your browser each time you visit the Site. Such cookies contain only a numeric session identifier. We use such information in the aggregate to understand which services and resources our visitors prefer and how those services and resources are used. We may share aggregate demographic/statistical information with third parties.

With most Internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your Internet browser instructions to learn more about these functions. If you reject cookies, functionality of the Site may be limited, and you may not be able to take advantage of certain of the Site's features.

Linking to Third Party Web Sites

This Site may contain links to websites operated by third parties ("Third Party Sites"). Links to Third Party Sites are provided to you for informational purposes only; once you connect with a Third Party Site by choosing a link, you will no longer be on the Site. The posting of Third Party Sites does not represent Fort4Fitness's endorsement or support of any linked organization, programs, services or content included on any Third Party Site. Please review each Third Party Site's privacy policy, and if you do not agree to be bound by the terms of the policy governing that Third Party Site, terminate your visit to that website. We are not responsible for the privacy policies, practices or content of Third Party Sites. For more information about linking to Third Party Sites, please review our Terms of Use.

Your Opportunity to Opt-out of Email Advertising

In the event you do not wish to receive promotional email from Fort4Fitness, follow the opt-out instructions contained within the body of any email message you receive.


Fort4Fitness has policies and procedures in place to protect the privacy and confidentiality of your Personal Information that it collects and maintains. We have industry standard security programs intended to keep Personal Information stored in systems and servers shielded from unauthorized access. All Personal Information is stored in secure data centers located within the United States. These systems are configured with data encryption or other scrambling technologies and firewalls constructed to high industry standards. Any unauthorized use of the Site may result in criminal and/or civil prosecution.

No Guarantee

Fort4Fitness will use all reasonable efforts to safeguard the privacy of your Personal Information; nonetheless transmissions on the Internet cannot be made absolutely secure. Fort4Fitness assumes no responsibility or liability for disclosure of any of your Personal Information due to errors in transmission, unauthorized third-party access or other causes beyond our reasonable control.

Privacy of Children

Fort4Fitness encourages parents and guardians to be aware of and participate in their children's online activities. We strictly adhere to the Children's Online Privacy Protection Act and will not knowingly collect, use or disclose Personal Information from any child under the age of 13 in any manner that violates this law.

Your California Privacy Rights

Beginning January 1, 2005, California law permits individuals who are California residents to request once in any calendar year certain information regarding our disclosure of Personal Information to third parties for marketing purposes. To make such a request, please contact us at, or write to us at: Fort4Fitness, 2827 S. Calhoun St., Fort Wayne, Indiana 46807.

Contact Us

If you have any concerns about privacy procedures at this Site or wish to access or modify your Personal Information collected at this Site, please email us at Please make any communications as complete and descriptive as possible, and we will attempt to respond promptly to your concerns.